Modern Challenges in the Tourism Industry: E-Marketing of Tourism in Algeria (An Analytical Study of a Sample of Tourism Agencies in Constantine).
Main Article Content
Abstract
This study examines the impact of electronic marketing (e-marketing) on the performance of tourism agencies in Algeria, with a particular focus on Constantine. It explores how digital transformation and the adoption of modern information and communication technologies contribute to the growth of the tourism sector, a critical avenue for diversifying national income. Using a descriptive and analytical approach, the study evaluates the extent to which e-marketing strategies are implemented by Algerian tourism agencies Specifically in Constantine and identifies the challenges they face. The findings reveal a positive but limited effect of e-marketing on agency performance, hindered by obstacles such as inadequate digital infrastructure and limited expertise. The study recommends strengthening digital marketing capabilities, improving infrastructure, and ensuring each agency operates a comprehensive online platform to enhance service promotion and customer engagement
Article Details
References
Abdel Karim Hafez. (2010). Hotel and tourism management. Jordan: Osama Publishing and Distribution House.
Amer Isani. (2011). Economic importance of sustainable tourism development - Algeria's situation. Unpublished doctoral thesis. University of Patna.
Asma Masnouaa, and Hamza Mezian. (2020). Contribution of tourist and travel agencies to the development of domestic tourism in Algeria: a survey of a sample of tourist agencies. Journal of Contemporary Economic Research, 4 (2), 56- 72.
Basil Marwan. (2008). Tourism sector in a globalizing world. Lebanon: Al-Hana Publishing House.
Gulapish , P. (2012). A Comparative Analysis of International and Domestic Tourists’ Perceptions of Community-Based Tourism: The Case of Pai, Thailand . University of Central Lancashire.
Hamid al-Tai, others. (2010). Modern marketing: a comprehensive entrance, Jordan: Al Yazouri Publishing and Distribution House.
Hamza Baali, Jalloul Khaled. (27-28 04, 2019). The economic importance of Algeria's tourism investments and their role in supporting and achieving economic diversification. International Conference on Domestic Tourism and Local Communities: Between the Imperative of Economic Diversification and the Industry of Excellence. Algeria.
Hamza Baali, Khaled bin Jalloul. (2019). The role of electronic tourism marketing in the promotion of tourism services - study some agencies active in the state of the Algerian East. Journal of Marketing Studies and Business Administration, 2 (3).
Hoff, J., & Rasmussen, M. (2021). . Barriers and opportunities in developing and implementing a green GDP. Ecol. Econom.
Jehad kings. (2014). The role of electronic marketing in the revitalization of tourism in Algeria. Journal of Economics and Development.
Liu, S., Zhu, Y., & Du, K. (2017). The impact of industrial agglomeration on industrial pollutant emission: evidence from China under New Normal. Environ. Policy, 2327–2334.
Nest, pp. (2011). The economic performance and impact of tourism in Algeria, Tunisia and Morocco. PhD thesis. Algeria: Algeria.
ONU Tourism. (2019). UNWTO Tourism Definitions. Retrieved from Tourism Definitions: https://www.e-unwto.org/doi/epdf/10.18111/9789284420858?role=tab
Shimaa Bornan al-Sharif, Wahab Naamoun. (2023). The impact of e-tourism marketing on the competitiveness of tourist agencies study the case of a sample of agencies of the state of Borj Bouarij,. Journal of Development Research and Studies, 10 (1), 117- 134.
Tang, M., Walsh, G., Lerner, D., & Fitza,, M. (2018). Green innovation, managerial concern and firm performance: An empirical study. Strategy Environ.
- International Telecommunication Union (ITU), report on the spread of the Internet in Algeria 2021.
- Local reports on electronic marketing in Algeria.